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Step 6
in the
FORMIDABLE Business -
Differentiation
Differentiation is making sure your business stands out from its
competitors. It is determining the criteria on which your
business will compete and position itself in the market place.
It is the marketing messages and mediums you employ to
gain a competitive difference so that you impact on the clients and
prospects that you want to serve. It is the answer you
provide to the client question - "Why should I do business with
your company?"
Differentiation is the basis on which you compete and includes all
the elements used in communicating your identity, benefits and
value adding propositions to clients.
Many businesses fail to clearly differentiate their business or
they send out confusing and conflicting messages.
Every business needs to have a clearly defined statement of the
criteria on which it will market and sell its products and
services. Differentiation is giving your business a clear identity
and communicating effective messages on the mediums that have
maximum impact on your targeted client niches.
Differentiation is more than what you do it also includes the
effective communication of your values.
Your business needs to appeal to its ideal clients and stand out
from its competition on the buying criteria that are important to
clients.
To differentiate your business and make it stand out in the crowd -
click
here
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Available soon
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In early 2009 we will be launching the FORMIDABLE Business Kit - an
e-book, workbook and MP3 audio product that you can download to
DIFFERENTIATE your business. To find out more details please visit
our Resources Page.
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