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1.
Establishment of a clear direction with measurable
goals
Fast Track Coaching uses a process that establishes a clear picture
of the outcomes that the business operator wishes to achieve. These
outcomes form the Destination Statement. The business planning
process uses an actions oriented approach for the achievement of
the Destination Statement. At all times the business planning
process is driven by the achievement of goals and benchmarks in
line with the overall outcomes to be achieved.
2.
Higher profits/ income
The business coach ensures that all income-producing activities are
thoroughly reviewed to maximise margins and profitable volume. The
role of the owner is reviewed to ensure they are spending time on
the activities that generate the greatest value for the
business.
3.
Resolve problems
The business coach works with the owner to address any ongoing
problems that they have not been able to resolve by themselves.
Coaching enables these issues to be identified, clearly defined,
and actions taken for their resolution. This enables the client's
focus to be on the strategic issues facing the business.
4.
Greater effectiveness
Coaches work with their clients to introduce systems and processes
that allow clients to maximise their productivity and
effectiveness. This often relates to time management and the
effective use of the resources available to them. The business
coach works with the owner to assist with decision-making and to
act as a sounding board or devil's advocate. The coach ensures that
there is discipline and that client commitments are followed
through with.
5.
Greater strategic (medium to
longer term) focus
The business coach is able to focus the business owner on the
medium to longer-term issues and opportunities. Often without a
coach the owner is focused on immediate short-term problems and
issues.
6.
Improved communication
It is important that a small business has a clear set of messages
and effective mediums to effectively communicate with its existing
and potential clients. There must be a positioning strategy in
place against which the business benchmarks all of its
messages.
The effectiveness of the advertising and communication with clients
must be measured, for example, what is the level of response to the
business's sales initiatives? The communication strategy must be
tailored to meet the needs of the distinct customer groups. There
are real dangers with the approach of 'one message fits all'. The
client database software must be utilised to maximise sales
opportunities from existing clients or prospects.
Staff must be updated on a regular basis on the initiatives and the
'happenings' within the business. The communication must be two-way
and encourage employee feedback.
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