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1.
Establish a clear direction with measurable
goals
Fast
Track Coaching uses a process that establishes a clear picture of
the outcomes that the business operator wishes to achieve. These
outcomes form the Destination Statement. The business planning
process uses an actions oriented approach for the achievement of
the Destination Statement. At all times the business planning
process is driven by the achievement of goals and benchmarks in
line with the overall outcomes to be
achieved.
2. Higher
profits/ income
The
business coach ensures that all income-producing activities are
thoroughly reviewed to maximise margins and profitable volume. The
role of the owner is reviewed to ensure they are spending time on
the activities that generate the greatest value for the
business.
3.
Resolve problems
The
business coach works with the owner to address any ongoing problems
that they have not been able to resolve by themselves. Coaching
enables these issues to be identified, clearly defined, and actions
taken for their resolution. This enables the client's focus to be
on the strategic issues facing the
business.
4.
Greater effectiveness
Coaches
work with their clients to introduce systems and processes that
allow clients to maximise their productivity and effectiveness.
This often relates to time management and the effective use of the
resources available to them. The business coach works with the
owner to assist with decision-making and to act as a sounding board
or devil's advocate. The coach ensures that there is discipline and
that client commitments are followed through
with.
5.
Greater strategic (medium to longer term)
focus
The
business coach is able to focus the business owner on the medium to
longer-term issues and opportunities. Often without a coach the
owner is focused on immediate short-term problems and
issues.
6.
Improved communication
It is
important that a small business has a clear set of messages and
effective mediums to effectively communicate with its existing and
potential clients. There must be a positioning strategy in place
against which the business benchmarks all of its
messages.
The
effectiveness of the advertising and communication with clients
must be measured, for example, what is the level of response to the
business's sales initiatives? The communication strategy must be
tailored to meet the needs of the distinct customer groups. There
are real dangers with the approach of 'one message fits all'. The
client database software must be utilised to maximise sales
opportunities from existing clients or
prospects.
Staff
must be updated on a regular basis on the initiatives and the
'happenings' within the business. The communication must be two-way
and encourage employee feedback.
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