The Get FOCUSED Small Business Guides

The Get FOCUSED range of small business guides covers important topics for small business owners. These guides provide practical information on each topic with the strategies and actions to assist small business owners with implementation. The guides represent great value at only $9.90 (Australian Dollars) as a PDF download. An overview of each of the guides and their availability is listed below: 

Business Coaching Guide - This 20 page guide assists business owners to decide if they need a business coach, the type of coaching required, and a set of questions and criteria for interviewing and selecting the right coach. This guide answers the following questions: What is business coaching? What are the advantages of business coaching? What traps do I need to look out for? Does my business need a coach? Am I coach-able? What are the alternatives to engaging a business coach? How do I select the right coach for my business? How do I maximise the return on my investment in business coaching? This comprehensive guide includes all the materials to identify the right coach for your business and ensure you avoid potential problems. Available NOW.  Click here to find out more about this guide.

Education Based Marketing Guide - Education based marketing is an effective means for a business to effectively differentiate itself from competitors by marketing its expertise. Position your business as a specialist or the owner as an expert. Ideally suited for advice based business. This guide answers the following questions: What is education based marketing and what forms can it take? What are the benefits of education based marketing? What is drip-feed marketing and how is it used with education based marketing? Does my business need this type of marketing? How can I use this marketing to target new clients over the internet? This guide explains how to develop an education based marketing campaign. Ideally suited for advice based businesses - is your business fully leveraging its expertise? Available NOW  Click here to find out more about this guide.

Business Planning Guide - This guide explains how to develop action oriented projects for achieving objectives, rather than the traditional business plan. Available soon. Click here to find out more about this guide.