The Get FOCUSED Client and Market positioning Guide

Want your business to have a clearly defined brand and marketing message?

This Positioning Guide makes sure your business maximises the effectiveness of each marketing dollar. 

The 'Get FOCUSED Guide to Client and Market Positioning' is a 22 page PDF download that gives small business owners the tools to maximise the effectiveness of their marketing investment and build a clearly defined brand. It explains how to identify your target markets and how to tailor your messages to their needs.

This guide answers the following questions:

• What is positioning?
• What are the benefits of positioning?
• Does my business need positioning?
• How does a business owner determine their positioning criteria and the performance benchmarks?
• What is the best approach for identifying target clients and markets?
• How does a business determine its value-add for clients?
• What are business values and how do I use them to benefit my business?
• What are the key steps in implementing a positioning strategy?
• What are the common small business marketing mistakes to avoid?
• How do I write a Positioning Statement?

The advantages of positioning are:

• The business has a clearly defined set of clients to target with its marketing.
• The basis on which the business competes is clearly defined.
• The effectiveness of marketing expenditure is dramatically improved.
• Employees and clients know what the business stands for.
• The 'client experience' is clearly defined.
• The values of the business are communicated to all stakeholders through a Mission Statement.

This guide contains a detailed explanation of how to write a Positioning Statement. .

AVAILABLE IN 2012 as a PDF download for only AUD$19.75 (Australian Dollars INCLUDING gst). This is a discount of 34% off the hard copy price OF aud $29.95.