Small Business Guides

The Get FOCUSED range of small business guides covers important topics for small business owners. These guides provide practical information on each topic with the strategies and actions to assist small business owners with implementation. The guides represent great value at only AUD $19.75 (Australian Dollars) as a PDF download. An overview of each of the guides and their availability is listed below:

Business Coaching Guide - This 20 page guide assists business owners to decide if they need a business coach, the type of coaching required, and a set of questions and criteria for interviewing and selecting the right coach. This comprehensive guide includes all the materials to identify the right coach for your business and ensure you avoid potential problems. Available NOW. Click here to find out more about this guide.

Education Based Marketing Guide - Education based marketing is an effective means for a business to effectively differentiate itself from competitors by marketing its expertise. Position your business as a specialist or the owner as an expert. Ideally suited for advice based business. This guide explains how to develop an education based marketing campaign. Is your business fully leveraging its expertise? Available NOW. Click here to find out more about this guide.

Business Planning Guide - This guide explains how to develop action oriented projects for achieving objectives, rather than the traditional business plan. Available soon. Click here to find out more about this guide.

Positioning for Marketing Success Guide - This guide explains how to position your business on the key marketing criteria to ensure it has a clearly defined brand and maximises the effectiveness of its marketing.Available soon. Click here to find out more about this guide.