Module 7: On-line Marketing to Optimise Your Website and Search Results

The Internet is Your Most Powerful Marketing and Communication Tool

Many professional advisers and consultants have an on-line presence that doesn’t capitalise on the opportunities presented by the reach and influence of the Internet. They have excellent expertise and client solutions but don't effectively market their strengths.

At the same time, most admit their communication with existing clients must improve. This Module discusses all on-line marketing strategies, excluding social media. It details all key on-line marketing principles, particularly for optimising the firm's website, creating a strong presence in relevant search results, using Inbound Marketing, and applying business development strategies.

Optimise your Internet presence to create new client opportunities and be found on-line. The PDF download - Module 7: On-line Marketing Strategies for Advice - available 13th September 2020 from our Shopify store.